Compare the value of  promotional products to other forms of advertising, and research consistently shows your marketing dollar
goes further with promotional products.
        
         
We'll show you how       Overseas Product Sourcing
We believe in the value of promotional products to
communicate a strong and lasting message of your brand.
      
Through our sourcing office in Hong Kong
we can capture new ideas from around the
globe and keep you right up to date with current trends.
         
 Product Development        Corporate Gifts
We love the challenge of sourcing unique products to meet your promotional needs. We custom make items to reflect
your brand and communicate your message.
      
Our Corporate Gift Range is state of the art and of the highest quality. From our generic range to the ultimate high preceived value items.
         
         

 

  
Advertising Campaigns
Promotional products mailings can dramatically improve response rates.
 
Customer Goodwill
Promotional products foster customer goodwill, positive attitudes and strong feelings toward a company and its salespeople.
 
Customer Referrals
Generate customer referrals using promotional products.
 
Direct Mail
Make a significant difference in direct mail response rates with the use of promotional products.
 
Employee Awards & Incentives
Awards and incentive programs improve performance and motivate employees.
 
Repeat Business
Customers come back more frequently when you use Direct Mail Programs using promotional products.
 
Three Dimensional Direct Mail Packaging
Packaging of promotional products can evoke curiosity as well as increase Direct Mail response rates.
 
Trade Shows
Promotional products increase traffic to an exhibitor's trade show booth.


 
 
To get the best results for your clients promotional campaign try some of the following tips:

  • Determine overall goals. Promotional products can be used for almost all types of motivation. Some questions you need to ask are: What kind of response is the client trying to achieve? At what point will the response justify the budget? What are all the product options?

  • Make sure the items support your marketing story. With consumer promotions, this usually means tying the promotional product to the lifestyle and self-image of the clients target audience. One example would be if your clients trying to sell computer try looking towards electronically orientated products which support the overall product.

  • Reinforce clients other promotions. A leading sporting goods manufacturer gave away imprinted ties to qualfied prospects. The prospects were invited to the company's suite party and told that if they wore the ties they'd get a door prize and be entered to win a trip to Hawaii. Not only was attendance high, but the ties helped build a sense of community among the prospects. Make sure you are educating your clients, they aren’t just going to you to save a dollar they are expecting you to add some value through your service, knowledge and experience.

 



“Promotional Products are the only form of advertising that people will thank you for.”

The survey of marketing managers, marketing directors and senior managers found;

28% believe promotional products are more memorable than media advertising

83% indicated that promotional products play a unique role in the marketing mix

43% of enterprises have increased their spend in recent years primarily for branding and attracting new customers


Central Objectives for using promotional products are;

53% To raise brand awareness and company recognition
36% To encourage customer loyalty
30% To create goodwill
22% To encourage willingness to recommend brand or Co.
20% To directly increase sales
5% To say Thank You

Target Markets for which promotional products are used;

81% Existing or Potential Customers
49% Intermediaries
50% Employees
5% Others

Types of promotional products used:

64% Apparel
56% Writing Instruments
38% Desk/Office
35% Buttons, Badges/Stickers/Magnets
34% Sporting & Leisure Goods
29% Calendars
22% Glassware/Ceramics
20% Food & Beverages
17% Timepieces & Watches
15% House ware/Tools
14% Recognition Awards/Trophies
9% Auto Accessories
8% Games/Toys
 
How to use Promotional Products 
  • Brand Awareness
  • Conferences/Tradeshows
  • Safety Awareness
  • New Product Launches
  • Souvenirs
  • Thank you gifts
  • Sales Calls
  • Sporting Events
  • Health Awareness
  • Enviro Messages
  • Childrens Promotions
  • Schools Education
  • Staff Awareness
  • Trade Promotions
  • Travel Promotions
  • Community Awareness
  • Fundraising
  • Sales Promotions